M HKA gaat digitaal

Met M HKA Ensembles zetten we onze eerste échte stappen in het digitale landschap. Ons doel is met behulp van nieuwe media de kunstwerken nog beter te kaderen dan we tot nu toe hebben kunnen doen.

We geven momenteel prioriteit aan smartphones en tablets, m.a.w. de in-museum-ervaring. Maar we zijn evenzeer hard aan het werk aan een veelzijdige desktop-versie. Tot het zover is vind je hier deze tussenversie.

M HKA goes digital

Embracing the possibilities of new media, M HKA is making a particular effort to share its knowledge and give art the framework it deserves.

We are currently focusing on the experience in the museum with this application for smartphones and tablets. In the future this will also lead to a versatile desktop version, which is now still in its construction phase.

The Ice Cream Social, 2004

Book, 16.4 cm x 10.9 cm, 78 p, language: English, publisher: Zürich: JRP/Ringier, ISBN: 2-940271-55-0.

Collection: Collection M HKA, Antwerp (Inv. no. B 2025/643).

Literary synopsis

While eating ice cream in a Baskin-Robbins Ice Cream Parlor (an actual ice cream chain originating in the 1950s), Mark Baskin has an ecstatic vision of Americana. Weeks later, at that same location, in a piece of theater involving a painting based on the Baskin-Robbins shops design motif-- pink and brown dots on a white field--he updates the American tradition of the ice cream social for an audience of friends and strangers. In attendance is Trace Weaver, partner in the influential entertainment think-tank Quid Pro Quo. Weaver has her own vision: a TV show, a fusion of talk show, ensemble comedy, and dance party, developing from the ideas packed into Baskin’s theatrical gesture. A production deal is struck between the two, and the last third of the book relates, in meticulous detail, the look, sound, and feel of The Ice Cream Social TV show.

Relation of the novel to the artist’s practice

Updating a traditional small-town American social ritual for contemporary audiences, The Ice Cream Social (1993-2008) premiered in a Manhattan Baskin-Robbins Ice Cream shop in 1993, gradually expanding over the next 15 years to include (in Ice Cream Socials in Chicago, Paris, Tokyo, London, Pittsburgh, Des Moines) performance, installation, poetry, painting, a 2002 TV pilot for the Sundance Channel, fridge magnets, ceramic bowls and a novella. The Ice Cream Social project was David Robbins’ bridge out of the narrow concerns of the art context and into a wider, more independent application of imagination.

Add to your list



>From The Ice Cream Social TV pilot for the Sundance Channel, 2002

>Des Moines Art Center, Des Moines, Iowa, 2002

>From the Ice Cream Social at Chicago Project Room, 1998

>2004 re-issue by JRP Ringier

>Pop band from The Ice Cream Social TV Pilot for the Sundance Channel, 2002

>At Carnegie-Mellon University, Pittsburgh, 2008

>An installation at Greene Naftali Gallery, New York, 2011


> David Robbins.

Exhibitions & Ensembles

> Exhibition: Book Lovers 4.0 (Pop-up Bookstore). De Appel Arts Centre, Amsterdam, 28 January 2014 - 02 February 2014.

> Exhibition: The Preparation of the Novel (Book Lovers 5.0). Fabra i Coats - Centre d’Art Contemporani de Barcelona, Barcelona, 18 July 2014 - 05 September 2014.

> Ensemble: The Artist's Novel.