Born in Antwerp (BE), lives in Antwerp (BE).
Antwerp visual artist Guillaume Bijl (°1946) attends a theatre course and initially works as a set designer and painter. From the mid-seventies, he starts his work on conceptual staging to transform the dramatic tragedy of everyday life into museum installations.
Using close reproductions of sales booths for mattresses, lampshades or toilet bowls, Guillaume Bijl reconstructs the clichéd seductiveness of the shop window as a museum installation. Bijl repeats this process using the uninspiring emptiness of a driving school, the amusing gaudiness of a dog salon and the painful gimmickry of television studios where happiness made of plastic and cardboard is won. He draws inspiration from the day-to-day reality of his surroundings in an effort to explore the dividing wall between the reality of the social and its counterpart in the arts. At the same time he challenges the viewer's sense of critical judgement, which is all too easily led astray by the dazzling banality of commercial consumer society. Window dressing and keeping up appearances have pushed reality so far over the edge that whether or not a thing is true is a question that has ceased to be asked.
In addition to these conceptual installations, Bijl also photographically reconstructs reality, with his photo presentation 265 Belangrijke en minder Belangrijke foto’s uit de 2e helft van de 20ste eeuw [265 Important and less important photos from the second half of the 20th century], based on photographs found in cheap development laboratories, serving as a good example. The artists opts to converse with reality by reconstructing a sham reality as art.
Items View all
Guillaume Bijl, Projecten [Projects], 1977. Drawing, ink, paper, 13 x (30 x 40 cm).
Guillaume Bijl 'Four Amer...
Guillaume Bijl, Guillaume Bijl 'Four American Artists (Janet Fleisch, William Hall, Sam Roberts, Rick Tavares)', 1988. Book, ink, paper, 25.9 x 20.9 cm, 11p., language : English, concept catalogue : Guillaume Bijl, publisher : Museum am Ostwall, Dortmund .
Events View all
The collection XXXIII – T...
07 June 2013 - 22 September 2013.
The character of a collection reflected the current priorities of the M HKA collection: the evaluation of Antwerp’s avant-garde tradition; th
The collection IV – Summe...
31 May 2003 - 17 August 2003.
In the fourth chapter, which is presented during the summer months, it is the turn of the Antwerp artist-architect Luc Deleu (°1944, Duffel).
EXTRA MUROS: Geel – Middl...
15 September 2018 - 04 November 2018.
Exhibition project Middle Gate II – The Story of Dymphna is a cooperation between M HKA, the Museum of Contemporary Art Antwerp, and cultural
Ensembles View all
Stichting Gordon Matta-Cl...
In various ways, the ICC played an important part in forming the potential of the collection. Flor Bex aspired to establish a museum in Antwe
= reality in unreality In the Transformation Installations Guillaume Bijl transforms the neutral setting of an art gallery or museum into a
humor & tragedie [humour ...
How do artists play with humour, tragedy and irony, and how do they express this? You will see that humour, in particular, is used to poke cr
Media View all
"I remain essentially an anarchist and you have to be a bit of an anarchist to understand my work... and have a sense of humour. I am one hun